About Us

OPTAVIA offers four components to support your journey toward Lifelong Transformation, One Healthy Habit at a Time.

Your OPTAVIA Coach guides and supports you throughout your journey to Optimal Health & Wellbeing. No matter what you're facing, your coach will be here to help steer you to success.

The Habits of Health system will help you learn and adopt new healthy habits in bite-sized pieces we call micro habits. It's an innovative lifestyle approach that gets your mind and body working together to work for you. It helps you replace unhealthy habits with healthy ones that can contribute to your long-term success.

Our OPTAVIA Community will support you alongside your coach. Our community offers many forms of support, including live and recorded video conferences and calls, nutrition support, client-focused groups, online help and much more.

And, our scientifically proven plans and products were developed by physicians, dietitians and scientists, and have been used by more than 1 million clients and recommended by thousands of health care providers.

When you know what optimal nutrition looks like, Healthy Eating Becomes Second Nature™.