About Us

EQuip Our Kids!, is a nonprofit launched by four business leaders 6 years ago to advocate for an historic and healing child development and life skills education curriculum called Social Emotional Learning.

We were motivated by the urgent necessity of raising a generation of emotionally intelligent, mentally and emotionally healthy, compassionate, collaborative, and high-performing kids (in school and later in the workforce) – a generation that won't repeat the historic harms, pains, traumas, violence, aggressions, and other destructive behaviors (personally and collectively) that remain vividly familiar today.

SEL's positive effects on student achievement and character, and on schools, society, economic development, workforce readiness, poverty, crime, violence and addiction, has been documented for years. We seek to help make SEL available in all US PreK-12 schools.

Among current initiatives we help businesses familiarize with SEL (and ideally then support it in their local schools) by providing free webinars to parenting employees and customers featuring SEL parenting experts - plus other services. Surveys reveal that parenting employees' productivity and retention have declined markedly because of their need to deal with mental health issues of their children wrought by Covid restrictions.